El Paso Agency Founder Built Media Empire on Mentorship Legacy
Gilbert Jorgenson, owner and president of Leo Marketing
EL PASO, TX, UNITED STATES, January 7, 2026 /EINPresswire.com/ -- Gilbert Jorgenson, owner and president of Leo Marketing, has transformed a teenage television internship into one of the Southwest's most comprehensive advertising and production agencies, crediting his success to principles instilled by his grandparents and a high school principal who changed his trajectory.
Jorgenson named his full-service agency after Leo Cancellare, his principal at Cathedral High School, whose teachings became the foundation of his professional philosophy. "Leo taught me things that changed the fabric of my life," says Jorgenson. "He said things like, 'If you're going to do something, do it with enthusiasm or don't do it at all,' and, 'Walk with your head up, but don't be too proud to pick up trash at your feet.'"
The El Paso native began his media career at seventeen as an intern at KVIA Channel 7, working up to ten hours daily while pursuing a degree in Mass Communications at the University of Texas at El Paso. Within three and a half months, he advanced from intern to full-time prime time editor and eventually photojournalist, earning eleven Associated Press awards and Photojournalist of the Year honors in 2004.
After transitioning to KVIA's Promotions and Marketing Department and building a freelance production business, Jorgenson launched Leo Marketing in 2009. The agency has since positioned itself as one of the largest production companies in Texas and the Southwest.
Today, the agency offers integrated services spanning consulting, marketing, production, media placement, and public relations. The company operates a fully equipped professional studio, post-production editing suites, and an equipment rental facility serving local and national television and film production crews with motion picture industry-standard gear.
"If it looked expensive, I wanted to learn how it worked," Jorgenson recalls of his early fascination with cameras and editing systems that drove him to master broadcast technology. That technical expertise, combined with decades of industry relationships, enables the agency to deliver comprehensive marketing solutions to large and mid-sized businesses throughout the Southwest and beyond.
The agency serves clients seeking integrated marketing solutions, from traditional and digital advertising and brand strategy to PR campaigns and corporate event coordination. Jorgenson's vision emphasizes continued innovation while maintaining core principles: show up on time, work hard, stay honest, and act with pride and purpose.
About Leo Marketing
Leo Marketing is a full-service advertising agency and PR firm based in El Paso, Texas. The company provides consulting, marketing, production, media placement, and public relations services, operating professional studio facilities and equipment rental services for television and film productions throughout the Southwest.
Media Contact:
Gilbert Jorgenson
gilbert@leomarketing.com
Press Team
Gulf Coast Brands LLC
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