NakedCashmere Unveils 'Close to Home,' a Four-Chapter FA26 Campaign--The First Installment Starring Charlotte McKinney
The Boudoir collection centers on softness as its own kind of luxury: lace-trimmed silk robes worn as sets or split apart and layered into the rest of the evening, dangling pearl details, and gossamer-weight cashmere designed to catch the eye only up close.
Shot in the Hollywood Hills, the opening chapter finds the actress and model inside a Chateau—the first of four stories in NakedCashmere’s ode to its LA home.
Where past seasons have looked outward, Close to Home turns inward. Each chapter set in a different room, street, or corner of Los Angeles the brand already belongs in, not a backdrop it’s passing through. Boudoir, the opening chapter, finds actress and model Charlotte McKinney at a chateau in the hills as evening settles in: sweater trailing off one shoulder, robe half on and half off, pearls picked up and set back down. Nothing performed, nothing arranged for an audience. Just a woman with nowhere to be.
It’s a mood NakedCashmere traces back to the city itself. “Los Angeles has always shaped the way we think about luxury - not as something formal, but as something lived in,” said Patti Cazzato, CEO of NakedCashmere. “Close to Home is a return to that idea, and the opening chapter sets the tone for everything that follows.”
Shot on location in the Hollywood Hills, Boudoir marks NakedCashmere’s most overtly Los Angeles-rooted campaign to date - a return to the golden-hour, unhurried sensibility that has defined the brand since its founding in the city. Each of the four upcoming chapters will move through a different pocket of Los Angeles, building toward a complete portrait of the city as it lives in the brand’s DNA.
THE COLLECTION
The Boudoir collection centers on softness as its own kind of luxury: lace-trimmed silk robes worn as sets or split apart and layered into the rest of the evening, dangling pearl details, and gossamer-weight cashmere designed to catch the eye only up close. A featherweight sweater soft enough to wear over everything, structured enough to wear alone - anchors the range and will carry through the campaign’s imagery as its through-line piece.
The collection is available now at NakedCashmere.com.
ABOUT NAKEDCASHMERE
Founded in Los Angeles, NakedCashmere is a contemporary fashion brand rooted in quiet luxury, uncompromising quality, and timeless design. The brand is dedicated to creating elevated essentials crafted from the finest fibers, with a focus on purity of material, precision in construction, and enduring wearability. Each collection reflects a commitment to refined silhouettes and modern versatility, offering wardrobe staples that feel indulgent yet effortless.
Jessica Parise
8 Branding Group
+1 858-248-0082
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